Amazon JP vs. Rakuten: Japan’s E-Commerce Giants Face Off

In the vibrant world of Japanese e-commerce, two titans dominate the online shopping landscape: Amazon Japan (Amazon JP) and Rakuten. Both platforms offer a vast array of products and services, but they cater to slightly different consumer needs and preferences. If you’re navigating the Japanese e-commerce scene, understanding the key differences between these giants can help you make the best choice for your shopping needs. In this blog post, we’ll dive into answering Amazon JP vs. Rakuten which will fit you more as you navigate Japan

Amazon JP: The Global Giant with a Local Touch

1. Overview

Amazon Japan, a branch of the global e-commerce behemoth Amazon, entered the Japanese market in 2000. Leveraging its international experience and technological prowess, Amazon JP has become a dominant force in Japan’s online retail sector.

2. Product Range

Amazon JP boasts an extensive selection of products, from electronics and books to fashion and groceries. Its vast inventory is supported by a network of local and international sellers, ensuring that customers have access to both popular Japanese brands and global products.

3. User Experience

Amazon JP provides a user-friendly interface that’s consistent with its international platforms. Key features include:

• Prime Membership: Offers benefits such as free shipping, access to Amazon Prime Video, and exclusive deals. Sign up for Amazon Prime (follow the link) to enjoy these perks.
• Advanced Search Filters: Makes it easy to find products quickly.
• Personalized Recommendations: Uses sophisticated algorithms to suggest products based on past purchases and browsing history.

4. Navigating Amazon JP

Navigating Amazon JP is straightforward, even if you’re not fluent in Japanese:

• Language Option: Amazon JP offers an English language option.
• Search Bar: Use the search bar at the top of the page to enter keywords or product names.
• Categories: Browse through categories using the menu on the left side.
• Account Management: Access your account settings, order history, and Prime benefits through the “Account & Lists” menu in the upper right corner.

5. Delivery and Logistics

One of Amazon JP’s standout features is its efficient delivery service. With its vast logistics network, Amazon JP often provides same-day or next-day delivery, especially in major urban areas.

6. Customer Service

Amazon is renowned for its customer service, and Amazon JP is no exception. The platform offers easy returns, responsive customer support, and various payment options, including international credit cards.

7. Promotions

Amazon JP frequently runs promotions and discounts, including:

• Lightning Deals: Time-limited offers on popular products on a special discount
• Seasonal Sales: Special discounts during major holidays and shopping events.
• Amazon Coupons: Digital coupons that can be applied at checkout for additional savings.

Rakuten: Japan’s Homegrown E-Commerce Powerhouse

1. Overview

Rakuten, founded in 1997 by Hiroshi Mikitani, is Japan’s leading e-commerce company and has a strong local presence. Unlike Amazon JP, Rakuten operates more as a marketplace that connects buyers with sellers, resulting in a diverse range of products and competitive pricing.

2. Product Range

Rakuten offers a broad spectrum of products similar to Amazon JP, including electronics, apparel, and groceries. It is particularly known for its unique offerings from local and small businesses, providing a platform for a wide range of niche products.

3. User Experience

Rakuten’s platform is designed with a focus on a rich, engaging shopping experience:

• Rakuten Super Points: This loyalty program allows customers to earn points on purchases, which can be redeemed for future transactions.
• Diverse Storefronts: Features numerous individual storefronts with unique promotions and product selections.
• Personalization: Offers tailored recommendations and deals based on user activity and preferences.

4. Rakuten Economy and SPU (Super Point Up)

Rakuten Economy integrates various Rakuten services to enhance your shopping experience through the Super Point Up (SPU) program. The more Rakuten services you use, the higher your SPU level, allowing you to earn more points on purchases.

5. Delivery and Logistics

Rakuten’s delivery services are reliable but may not match the speed of Amazon JP’s same-day or next-day deliveries. The logistics experience can vary depending on the seller and location.

6. Customer Service

Rakuten also provides strong customer support, though the experience can differ depending on the individual seller. The Rakuten platform includes various customer protection measures, such as return policies and dispute resolution mechanisms.

7. Furusato Nouzei

A unique feature of Rakuten is its participation in the Furusato Nouzei program. Consumers can make donations to regional municipalities and receive tax breaks along with local goods as rewards.

User Base Comparison

To give you a sense of the scale of each platform, here’s a comparison of the approximate number of users:

Feature comparison

Conclusion

Choosing between Amazon JP and Rakuten depends on your priorities. If you value fast delivery, a seamless global shopping experience, and the perks of Amazon Prime, Amazon JP might be your go-to. On the other hand, if you’re looking for a rich shopping experience with strong local offerings, valuable loyalty rewards through Rakuten Super Points and Kai Mawari, and community support opportunities, Rakuten could be more appealing.